Instead of using dairy alternatives like nuts or pea protein to mimic texture, Brave Robot uses Perfect Day's non-animal whey protein, identical to the whey protein found in cow's milk. With its creamy indulgent taste and animal-free, planet-positive benefits, Brave Robot is a next generation approach to making ice cream everyone can enjoy. "How we brought Brave Robot to market so quickly is a testament to the ethos of The Urgent Company: work hard and work fast to bring products we love to consumers that use less water, land, animals, and energy."
We are excited to bring animal-free dairy to consumers, creating a new ice cream category at retail that we can run with," said Paul Kollesoff, co-founder and general manager at The Urgent Company. "Brave Robot is truly the best of both worlds, without sacrificing the ice cream experience or the environment.
Led by industry veteran Paul Kollesoff, The Urgent Company harnesses the latest innovations and food science to create revolutionary, exceptional tasting, and sustainable animal-free foods with less impact on the planet. Made without the use of a single cow, Brave Robot is a new kind of animal-free dairy ice cream and is part of a new category that will change the future of food. The Urgent Company is using animal-free whey protein made by Perfect Day to bring Brave Robot to life. Made with a one-of-a-kind animal-free whey protein and changing how ice cream treats the environment, Brave Robot is the premier brand for The Urgent Company, a new, next generation natural foods CPG company that is committed to making the world a better place through everything from ingredients to conscious packaging.
11, 2020 /PRNewswire/ - For the love of ice cream and the love of the planet, meet Brave Robot, the ethical indulgence that is everything ice cream should be.
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